Nike Blazer Mid Pro Club has the following standout features:
- A patchwork upper made of tumbled leather, suede, mesh, and canvas, giving it a unique and retro look.
- The design combines elements from different eras, with retro-inspired details like lightly-tumbled leathers and suede overlays alongside contemporary features.
- Embroidered "NIKE" branding on the heels, adding a touch of classic style.
- Signature vulcanized rubber sole, providing durability and a nod to the original 1970s basketball shoe design.
- Extra rubber on the side for added durability, inspired by a 1978 prototype used on racquetball courts.
- This shoe is designed for sports enthusiasts who are interested in leading an active and healthy lifestyle, and who are also image-conscious and tech-savvy.
- The Nike Blazer Mid Pro Club is targeted towards consumers aged 15-40, who are looking for high-quality sports shoes, apparel, and sporting goods.
- Nike's target market includes Millennials (24-39-year-olds) and Gen Z (9-24-year-olds), with men still being the primary buyers, although the gap between male and female buyers is closing.
- This shoe is part of Nike's strategy to widen its target market, focusing on breakout psychographic segments like 'weekend runners' and 'style shoppers'.
- The Nike Blazer Mid Pro Club is remastered for the modern era, keeping the classic simplicity and comfort that people love.
- The shoe is designed to be versatile, suitable for various activities, from walking around on campus to going to the gym.
- The rubber outsole with a herringbone pattern adds traction, durability, and heritage style to the shoe.
- Made in Vietnam, ensuring high-quality manufacturing.
In summary, the Nike Blazer Mid Pro Club (DQ7673-100) is a remastered version of the classic Nike Blazer, combining retro-inspired elements with contemporary details. It is designed for sports enthusiasts who are looking for high-quality, durable, and stylish shoes. The shoe is targeted towards consumers aged 15-40, with a focus on Millennials and Gen Z. It is part of Nike's strategy to widen its target market, focusing on breakout psychographic segments like 'weekend runners' and 'style shoppers'. The Nike Blazer Mid Pro Club is a versatile shoe, suitable for various activities and designed to provide comfort, durability, and style.